A CULT KEEPS TICKING

We announce a next series of the watch . Preorders have been accepted since 9th of September 2020.

A video by WatchBox Reviews




WE CONTINUE FORWARD WITH THIS SWISS IDEA

Exactly 15 years after the launch of the watch Ludwig Oechslin’s brilliant idea will continue in a next, smaller series of the watch. Register here for more details.

9 PIECES TOTAL

The annual calendar function developed by Ludwig Oechslin is composed of just nine pieces. Most annual calendar watches have at least six times as many pieces. Less is still more.


the ambassadress

By purchasing the watch you will get the “Possibly most minimalist chronograph annual calendar sports-watch” (Tim Mosso, WatchBox Reviews).

DESIGN IS BORN FROM DETAIL

Products are more than mere objects. The best, most memorable products are almost always recognizable by their design. These products do more than simply function, they communicate with you on a visceral, even emotional level – typically within 1 to 2 seconds. The watch is more than a watch, it is living, ticking collaboration between its creators and the wearer.

BEHIND THE MIH WATCH

There is always a team behind such a great idea. Since its launch in 2005 we are still in love with the fusion between mechanical watchmaking and Industrial design.

Following

THE ENGINE

The nine (9) pieces annual calendar from Ludwig Oechslin is the perfect marriage of mechanical style and movement.

UNDERSTANDABLE AT A GLANCE

Studying instructions is boring. This is why we made the watch easy for you. Just 2 simple steps to set your watch and then you can forget about it until next February.

Service

Service and maintenance of the watch will continue to be guaranteed at EMBASSY Jewel AG Lucerne in the usual quality.